About us

Over 30 Years of delivering Custom Merchandise

JOWY Australia is a division of Berlex Promotional and was born when our founder noticed the need for a specialist to help four-wheel driving (4×4/four by four/4WD), boating, camping and fishing businesses with their personalised promotional merchandise.  Based in South East Queensland, our passion and interest for the great outdoors gave the drive required to deliver on the dream.  For over three decades, we have provided complete merchandise solutions for an ever-increasing number of Australian corporations and businesses, particularly in the flourishing motor trade.

During this time, our already-vast range has grown exponentially and our proprietary systems have become increasingly more streamlined to cope with the sheer volume.

Our enviable reputation is built on experience, innovation and the enormous economies of scale that only come with being a major promotional products wholesaler in Australia.

We pride ourselves as Australians supporting Australians on our accountability, efficiency, consistency, instant reporting and above all, the ability to see things from your point of view.

Printed Products 

JOWY wants to work hand-in-hand with you to ensure that every batch – every piece – of your merchandise exceeds your expectations and succeeds in promoting your business on an ongoing basis, in a unique and engaging manner.

If you have any questions or comments, please do not hesitate to call 1800 680 603 or email hello@jowy.com.au. You can also go to our Contact Us page.

Our Core Values


Care: Others Needs Above Our Own Will Always Result in a Win-Win.


Speed: Efficiency in Everything We Do.


Satisfaction: Exceeding Expectations – Every Time


Enjoyment: All of the Above With an Element of Fun